Overview
A comprehensive migration of a legacy membership and rewards platform from Salesforce CMS to a fully custom-built content management system. The new platform delivers faster load times, complete data ownership, and a modern member experience — all backed by a robust Java and AWS infrastructure.
The Challenge
The existing membership platform was built on Salesforce CMS, which imposed rigid content structures, high licensing costs, and slow page performance. Customization was limited, making it difficult to implement tailored reward flows and dynamic content for different member tiers. The migration needed to preserve all existing member data and reward histories while achieving zero downtime during the transition.
Our Solution
We designed and built a custom CMS from the ground up using Java and Spring Boot, deployed on AWS with auto-scaling capabilities. The frontend was rebuilt with React and Next.js for fast, SEO-friendly page delivery. A phased migration strategy ensured member data integrity — syncing records between both systems during the transition period before the final cutover. Custom admin tooling gave the content team full control over rewards, promotions, and member communications.
Results
The new platform achieved significantly faster page load times compared to the legacy system. Licensing costs were eliminated entirely, and the content team gained full autonomy over content publishing workflows. The migration was completed with zero data loss and no service interruption for existing members.
Technologies Used
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